I don't do Black Friday

Black Friday – the American mega-discount shopping day – is terrible for small, independent businesses. You shouldn't expect them to engage with it.

I don't. No discounts, no specials. No Black Friday.

Would you do it?

I know a successful creator of technology training videos who makes half his annual income on Black Friday.

Can you imagine turning up to work every day and not really knowing what your salary was?

Then on one specific day at the end of November your boss judges your performance over 8 hours and that's it: that's 50% of your annual income?

Would you do it? I didn't think so.

Why would you buy anything the month before you knew of a Black Friday deal? So that's November, at least, gone.

This small business can't survive like that. Neither can any of the others. Don't expect them to.

It's worth what it's worth, and the price is great.

So there's that.

If you want something from my store, just get it. You're not losing out on a discount.